MrBeast held the top spot on Tubefilter's global viewership chart last week with 1.27 billion views. Directly beneath him at number two sat El Tren Ñam-Ñam, a Spanish-language channel that nearly doubled its weekly traffic to 1.07 billion views. Its star is a giant cartoon tooth. The tooth has teeth of its own, which it brushes on camera.
The seasonal surge is timed to Halloween candy. The mascot does not simply sing nursery rhymes: the source notes it "instructs them that they must brush for at least two minutes to ensure a squeaky-clean smile."
Forty-three of the top fifty channels on the global chart are now primarily active on YouTube Shorts. Reaching ten-digit weekly scale in that ecosystem does not require a production studio or a media brand. It requires an algorithm configured to feed endless vertical loops to toddlers propped in front of sticky iPads. A three-year-old does not swipe away, does not check attribution links, and does not buy car insurance. The video simply loops until bath time.
On a media agency's quarterly wrap report, those impressions show up inside a blended YouTube reach buy. The client sees ten-digit volume and efficient cost-per-thousand pricing. The actual delivery cleared on a loop of El Tren Ñam-Ñam teaching a preschooler how to scrub a bicuspid, where 1.07 billion views purchase the exact commercial intent of an unattended bowl of applesauce.